Last updated: November 20, 2025. This policy reflects our **strict data retention policy** and commitment to **user data minimization** during the **AI-powered alt text generation** process.
A core tenet of the AltifyAI service is **user data minimization** and **ephemeral image handling**. We want to assure all **content creators**, **web developers**, and **digital marketers** utilizing our tool that we **do not collect, store, or save the actual image files** you upload for the purpose of **real-time image content analysis** and **alt text generation**.
When an image is submitted, it is processed via our **Vercel Serverless Function architecture**. Critically, the image data undergoes **temporary in-memory processing** and is immediately forwarded to the **Gemini API** for computer vision analysis. This means the image file exists only briefly in the volatile memory of the server instance and is **not permanently stored on our cloud servers** or local storage mediums at any point. We maintain a **strict data retention policy** of zero retention for visual content.
To fulfill the request, the **Gemini Vision model**, operated by Google, performs **real-time image analysis** of the ephemeral image data to generate the **descriptive, concise alt attribute**. This involves **third-party API data sharing** solely for the purpose of executing the requested service.
As the service provider, AltifyAI **does not receive or store any identifying user information** linked directly to the image or the specific generated text. Our system logs only **aggregated, non-identifiable usage statistics**. These metrics track broad **non-identifiable usage patterns**, such as the total number of **AI-powered alt text generation** requests processed, general API status (success/failure), and overall service performance. This logging is strictly for operational health monitoring, capacity planning, and maintaining the quality of our **WCAG compliance tools**.
We are committed to providing a transparent experience, and as such, this **image content analysis service** **does not utilize tracking cookies** or any third-party tracking mechanisms (like pixel tags or web beacons) to monitor your activity across the web.
We only rely on the **browser's local state storage** (equivalent to `localStorage` or `sessionStorage` in your browser) to manage non-essential application state, such as a simple generation counter. This counter is used solely to display an optional message (e.g., "Buy me a Coffee" or similar support prompt) after a certain usage threshold is met. This local data is entirely client-side, is not transmitted to our servers, and is **automatically reset** when your browser cache or local application data is cleared.
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